Essay on prohibition - 1665 Words

Prohibition, which was also known as The Noble Experiment, lasted in America from 1920 until 1933. There are quite a few results of this experiment: innocent people suffered; organized crime grew into an empire; the police, courts, and politicians became increasingly corrupt; disrespect for the law grew; and the per capita consumption of the prohibited substance—alcohol—increased dramatically, year by year. These results increased each of the thirteen years of this Noble Experiment, and they never returned to the levels that existed before 1920. Prohibition did not happen instantly, it settled on the country gradually, community by community, town by town, and eventually state by state for almost a century. The onset of National†¦show more content†¦By the 1890’s prohibitionists were also prominent in the school boards. Anti-alcohol material was found even in the school houses. In some parts of the country young children were asked to memorize this pledg e. â€Å"I promise not to buy, sell, or give alcoholic liquors while I live; from all tobacco I’ll abstain and never take God’s name in vain.† (Fisher 241) Evangelist Billy Sunday also claimed that â€Å"hell will forever be for rent,† as a cause of alcohol and looked forward to living a country â€Å"so dry, she can’t spit.† A group known as the Anti-Saloon League claimed â€Å"Now for an era of clear thinking and clean living.† (Cherrington, 207) Also as the result of Prohibition a Long Island church leaflet declared â€Å"An enemy has been overthrown and victory crowns the forces of righteousness.† There were ways that people who wanted a drink could get one in dry states. As there almost always is there were loopholes. The primary loophole was this: since interstate commerce was regulated by the federal government and not by the individual states, a person could order liquor by mail. As state after state across the country became dry, the parcel post wagon jingled, jangled, clinked, and sloshed from house to house. This infuriated the people that remained dry and as a result in 1913, the Interstate Liquor Act, prohibitingShow MoreRelatedProhibition Of Drugs And Alcohol1492 Words   |  6 PagesPopular belief holds that consumption of drugs and alcohol encourages violence and that the appropriate response is prohibition of these goods. However, a different viewpoint is that prohibition creates illegal underground markets, which require violence and crime to remedy in-house disputes. This paper examines the relationship between prohibition and violence using the historical data and behavior following previous U.S. drug and alcohol laws, regulations, and enforcement on indicators of violenceRead More Prohibition Essay730 Words   |  3 Pages Prohibition nbsp;nbsp;nbsp;nbsp;nbsp;The success of the prohibition movement can be seen from many different views. 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Social Impacts Marijuana impacts on health Less Jails more treatment The social impacts of marijuana prohibition in brazil are many. The war on drugs, violence, firearms trafficking involved, corruption and many others. Because its so hard to differentiate an addict and a drug dealer by the amount of marijuana they carry, addicts end up in jail. Now, addictionRead MoreProhibition Of The Usa Prohibition2994 Words   |  12 PagesProhibition in the USA Prohibition was introduced to the United States of America on the 16th of January 1920 with the hope of a pure nation that was not under the influence of alcohol. Prohibition was the legal prohibiting of the manufacture and sale of alcoholic beverages, which did not include the consuming of alcohol as you could still keep alcohol that was made or bought before 16th of January 1920. As the alcohol consumption rose substantially before the 1920s, it spurred the temperance movementsRead MoreThe Drug Prohibition Of The United States Of America1629 Words   |  7 PagesThe cohorts of drug prohibition argue that the benefits of the prohibition are self-evident and undeniable. The basis of this assumption argument is that without prohibition the consumption of drug would skyrocket, and therefore, lead to disastrous outcomes. However, there is no evidence on the commonly held belief. The empirical evidence that exists does not support the notion of souring drug consumption. For instance, in the Netherland and Switzerland, where marijuana is legalized, the consumption

Business of Blood Bank of Delmarva Statistics Project

Essays on Business of Blood Bank of Delmarva Statistics Project The paper "Business of Blood Bank of Delmarva" is a delightful example of a statistics project on marketing. Unlike in the past present managers, businesses and organization not for profit need to make smart decisions. Scholars have shown that statistics is a tool that has been used by managers across all fields to be more confident when dealing with unpredictable future thanks to available data (Bradley, 2007). It allows managers to make quicker and smarter decisions as well as stable leadership that leave all relevant stakeholders satisfied and happy. In this case the paper will deal with a Blood Bank of Delmarva that is part of the America’s blood centers offering blood as well as other blood related components to about 17 hospitals in Delmarva Peninsula. According to records about 350 blood donors are needed each day to meet the rising demands of blood transfusion. This paper will determine the level of measurement or type of scale for each variable investigated, briefly d iscuss the profile of the sample by performing a descriptive analysis and summarize the finding of selected questions and lastly a discussion of the marketing implications the findings obtained have. SPSS will be used to carry out necessaryScale of measurementData collected by researchers through questionnaires and other methods of data collection fall in one of the four levels of measurements or type of scale. These types of scale include nominal, ordinal interval and ratio scale (Michell, 1997). It is important for researchers to have an understanding of the major characteristics of these levels of measurements so that they can be able to apply suitable statistics and transformation scales which later translate to proper inferences and conclusions (Pallant, 2007).The nominal scale is the simplest of operations. Usually, names or labels are used to refer to attributes. There are two main categories of nominal scale; dichotomous and non-dichotomous. The former is exemplified by attr ibutes such as males, females while the later can refer to race such as African-America, Latino, Caucasian, and Native American among others, and this is made up of multiple values. With such scale, the only statistic applicable is the mode and when numbers are used, they only help researchers in simplifying the data through coding, for instance, male=0 and female=1. This later makes it possible to perform such statistics as regression through dummy variables (Kontari, 2004). In most cases, data can only be put into groups and counted by frequency.According to Burns Bush, 2010 data in ordinal scale refers to data sets that are ranked. This helps in describing order and not the relative size of the differences between attributes under measurement. It is worth noting that numbers given to attributes or variables only represent rank orders of the entities under assessment. It is worth mentioning that data under this scale allows only two measures of central tendency to be performed, m ode and median.

Jimi hendrix1 Essay Example For Students

Jimi hendrix1 Essay E-mail: emailprotected The role of America at the end of World War II was where the origins of policing the world originate. America had been engaged in a very costly war in terms of dollars as well as lives. But, despite the expense the United States came out of World War II better than any other nation that was involved. The Second World War was a battle between the Allied and Axis Powers. The Allied Powers consisted of the United States, Great Britain, the Soviet Union, China, and France. This war was seen as the fight against Nazi Germany, and therefore resulted in a majority of the battles fought on German and Russian soil. The aftermath left the Soviet Union in bad shape. Close to twenty million Russians had died fighting the war, which accounted for about eight percent of their population. Conversely, none of the fighting was done on American soil, and while the United States suffered in terms of casualties it was nothing compared to the loss Russia had endured. Because the war would not end until the Axis Powers fully surrendered to the Allied Powers, the United States was forced to use the first atomic warfare in history. The atom bomb would later serve as Americas greatest possession. Stalin, the Premier of the Soviet Union had always distrusted the American and English intentions. Because of Stalins aggression and attitude pertaining to Soviet influence on Europe, the postwar stance on Russia had turned into a standoff. This became the origin of the Cold War. The Cold War, seen as a battle between communism and capitalism, was in reality a more complex struggle over a broad range of ideological, economic, and strategic issues. (Henretta, 868) Over the next several years the United States would spend more money on military and defense than ever before. Several measures were taken to ensure that the same mistakes at the end of World War I would not be repeated. The first in a series of measures was a postwar conference involving President Truman and the Soviet Foreign Minister, V.M. Molokov, where Truman controlled the entire meeting and basically scolded the Soviets for not honoring agreements on Poland. Truman told the Russians just where the got off and generally bossed the whole meeting. (Henretta, p. 869) This symbolized Americas strong-arm stance against communism and signified the position we would hold throughout the Cold War. The next step in Trumans agenda was to work with Congress to pass the National Security Act of 1947, which was designed to strengthen defense operations. This act created a single Department of Defense, and created the Central Intelligence Agency, or CIA. These two new agencies acted as the first step in atomic warfare management. Continuing to act as police of the world and leader of capitalism, Truman drafted the Marshall Plan. The Marshall Plan, which complemented the Truman Doctrine, was a program of large scale economic and military aid to Europe. (Heretta, p.871) Considered by some, this was the most innovative piece of foreign policy in American History. Where over the next four years the United States contributed over $12 billion to a highly successful recovery effort. (Heretta, p. 874) The Soviet Union stilled commanded a blockade on highway, rail, and river traffic to West Berlin. As a result, the United States responded by entering into a peacetime military alliance; this being the first time since the American Revolution. The North Atlantic Treaty Organization (NATO) a project costing $1. 3 billion, enabled the basing of all four United States Army divisions into Western Europe. Twelve nations agreed to sign this pact that stated an armed attack against one or more of them in Europe or North America shall be considered an attack against them all. (Henretta, p. 875) Consequently, a few months later, Stalin lifted the blockade which had made the city a symbol of resistance to communism. .u884bb92bf4406f2a2abdc3a61026395e , .u884bb92bf4406f2a2abdc3a61026395e .postImageUrl , .u884bb92bf4406f2a2abdc3a61026395e .centered-text-area { min-height: 80px; position: relative; } .u884bb92bf4406f2a2abdc3a61026395e , .u884bb92bf4406f2a2abdc3a61026395e:hover , .u884bb92bf4406f2a2abdc3a61026395e:visited , .u884bb92bf4406f2a2abdc3a61026395e:active { border:0!important; } .u884bb92bf4406f2a2abdc3a61026395e .clearfix:after { content: ""; display: table; clear: both; } .u884bb92bf4406f2a2abdc3a61026395e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u884bb92bf4406f2a2abdc3a61026395e:active , .u884bb92bf4406f2a2abdc3a61026395e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u884bb92bf4406f2a2abdc3a61026395e .centered-text-area { width: 100%; position: relative ; } .u884bb92bf4406f2a2abdc3a61026395e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u884bb92bf4406f2a2abdc3a61026395e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u884bb92bf4406f2a2abdc3a61026395e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u884bb92bf4406f2a2abdc3a61026395e:hover .ctaButton { background-color: #34495E!important; } .u884bb92bf4406f2a2abdc3a61026395e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u884bb92bf4406f2a2abdc3a61026395e .u884bb92bf4406f2a2abdc3a61026395e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u884bb92bf4406f2a2abdc3a61026395e:after { content: ""; display: block; clear: both; } READ: Multiculturalism In Canada Essay (Henretta, p.875) Between the creation of NATO, the National Security Act and CIA, and the Marshall Plan, America was dictating their position with Russia and communism. These measures made it possible for Americans to become more comfortable with the Cold War. While all of these governmental policies were being put into action, Americans were settling back into the ideology of family and free enterprise. The post-war period became one of the most exciting in American history. With the rising economy and feeling of consumerism, Americans were rebounding from their efforts in World War II. Capitalism was on the rise and the Apple Pie portrait of middle class suburban families was shaping the country. America was now the wealthiest country in the world and Americans had accumulated savings of $140 billion in 1945. Over the next two decades the gross national product more than tripled, (Henretta, p.904) signifying prosperity. Between 1945 and 1960, the gross national product would grow from $213 billion to more than $500 billion, while real income would rise 25 percent. Included in these figures was the percent of American families owning homes, which grew from 43 percent to over 60 percent in this same time period; this created the suburban explosion. This suburban lifestyle was intended to symbolize the superiority of capitalism over communism and imply that the American way of life would win the Cold War. (Henretta, p.903) Americans were again beginning to see the capitalist society they fought for, and the confidence level of the country continued to rise throughout the 1960s. The people cannot create a great nation themselves; great leaders must direct them. Besides the three Presidents who led America throughout the end of World War II and through the Cold War, there were many influential voices that helped to shape the views of the public. Among these influential people was a man named George F. Kennan. He was a member of the United States embassy to the Soviet Union and author of the long telegram which was sent to the heads of state in Washington D. C. In his telegram, Kennan described the Soviets as insecure, inferior, and less advanced than Americans. As Russia came into contact with the economically advanced West, fear of more competent, more powerful, more highly organized societies, (Gorn, p.229) was the general message Kennan was trying to get across. Because he saw the country from the inside Kennan also believed the United Sates should pursue a policy of firm containment†¦at every point where the Soviets show signs of encroaching upon the interest of a peaceful and stable world. (Henretta, p. 870) This opinion and idea of the relationship between the United States and Russia should have been widely accepted by Americans. They backed this idea of aggressive behavior, rather than a passive approach to the Cold War. Conversely, postwar liberal such as Henry Wallace, a Progressive Party leader, continued to seek cooperation with the Soviet Union and defended the participation of Communists in their organizations. (Henretta, p. 885) These ideals were quickly silenced. The American majority, being extremely anti-communist, felt relations with the Soviet Union should be harsh and firm. This period introduced American dominance in foreign policy. The ideals of personal freedom and opportunity were the driving forces behind Western philosophy throughout the Cold War. Not only were these principles showcased, they were set as the benchmark of equality for the human race. Bibliography:

Importance of Internal Communications free essay sample

Importance of Internal Communications for a company and two case studies. Internal communications is considered a vital tool for connecting people within the company. It does not refer only to those few â€Å"official† channels of communication in a company, it is also the strategic management of information flows to ensure the optima level of employee engagement. (Civicus, 2001) This business context of communication is a dual listening process. It is a top-down, bottom-up, side-to-side communication harnessed as a means of delivering messages, listening to concerns and motivating staff. Maintaining a good internal communications within a company could reinforce the vision, values and culture among employees, who can then communicate it to internal and external audiences. Internal communications aims to ensure that employees in the company work together towards the same goal, know what they should be doing and by when. Internal communication has evolved various ways of communicating internally. Traditionally, it started off with informal and formal one-to-one and one-to-many meetings where usually the ‘the boss’ would communicate in a highly one-way fashion with employees. Lee, 2006) In this case the message is mostly communicated in one way, it does not include feedback from the message recipients. When print materials were introduced, it was then involved for formal, top-down transmission, for instance, company annual report. Internal communication then evolved to the digital era where Internet was highly used as a communication tool. When email was introduced into the business settings and with it the nature of communication has radically changed. Lee, 2006) As the digital technology advances, internal communication has evolved to the point where not only can employees and employers freely email each other, forward messages without any editing (showing the whole conversational trail), and forward those messages outside of the corporate walls, but also employees and employers can use these emails to bring about grievance procedures, litigation and dismissal. (Lee, 2006) It is seen that internal communication has undergone deliberately change and wil l continue growing. Today’s internal communication practitioner is focused on challenging and stimulating employees, managing change and gaining employee engagement and commitment. (Chalmers, 2008) The aim has moved from controlling and directing people, through providing information, making announcements and supporting industrial relations, to supporting the development of a flexible work environment which adapts to change, seeks improvement, shares knowledge and know-how, generates ideas and involves people in achieving strategic goals. Chalmers, 2008) Most of the people understand the significance of internal communication but very few could manage it efficiently. Many people think that internal communication is one of the functions that they think they can do well. In fact, when it comes to real situation on handling employees, certain strategies and techniques are needed to communicate and tackle. In talking to many individuals at very different levels in very disparate sectors, what has come across as crucial is the need for internal communication to be championed at the very top of the organization and also for senior management and the boardroom to respect the expertise of the specialist tasked to deliver, be they internally or externally placed. Smith, 2008) A large number of studies by both professional management groups and professional communications bodies consistently find that ‘communicating with employees’ is a useful and powerful way of engendering greater ‘engagement’ – the propensity of the employee to want to come to work and want to contribute to the success of the company. (Lee, 2006) Gauri Deshmukh, head of HR at SAS India states that internal communication is important for a company as it provides information and encourages sharing by driving and supporting the organisation’s short-term and long-term goals and objectiv es. In addition, Deshmukh also mentions that with effective internal communications, it ensures that knowledge-sharing and communication processes are part of the daily workflow across all functions of the business. By having good internal communication, a company ensures that in between employers and employees they are constantly updated with information. In fact, a good internal communications not only affects organizational and operational success, but it has a considerable impact on external functions such as marketing, community and government relations, nd investor relations. (Brown, 2002) Internal communication is significant in any company because it is the building block of the organisational culture. (Civicus, 2001) Furthermore, internal communication is important so that employees become advocates for company. It is important to create a ‘common purpose’ across the company – creating the sense of a team where everyone feels ownership in their roles and in a chieving the company’s goals. (WK, 2010) In this way employees feel accepted and being part of the company. Likewise, internal communication is one of the key ‘intangible’ factors leading to high performance. (WK, 2010) For instance, if communication in a company is managed well employees are more confident and clear with the company mission and vision thus makes excellent financial as well as business. Not only that, having good internal communication helps build out company’s brand internally as employees are the best ambassadors, and internal perceptions should mirror what the company is telling the world. Trout, 2012) When the company is communicating effectively with its internal stakeholders, be it employees, management or volunteers, programmes and departments share more resources and information resulting in less duplication of work and stronger impact as a whole company. (Civicus, 2001) Without an effective internal communications, a company allows others to determine what information (or disinformation) is communicated to employees about their company. Brown, 2002) Smart employers realize that in environments where employees are able to move from one employer to another with relative ease, it is in the company’s best interests to retain the smarter and more productive employees; doing all they can to communicate with them, inform them, influence them and enter into some sort of psychological contract with them is a wise move. Lee, 2006) Besides, without effective internal communications, the crisis of confidence in businesses and corporate leadership could hurt sincere efforts to build a positive corporate culture and to enhance employee morale and productivity, and devastate the overall image of an organization. (Brown, 2002) Case Study I: Nokia is one of the top mobile phone manufacturer favoured by many people. In order to compete with other mobile phone manufacturer Nokia is constantly improvising and upgrading their gadgets to serve people needs these days. The reason Nokia has been so successful is no doubt its creation on mobile phones, as well as the strong team in the company that has made where it stands today. In a technologically savvy company like Nokia, it’s no surprise that they’ve been successfully implementing social media into their internal communications. (Kass, 2012) Nokia’s motto is connecting people and exploring ways to enhance communication. (Kass, 2012) In order to realize that vision, Nokia uses a number of different vehicles for two-way and push or pull communications; social media plays a big part with fitting into that strategy. Nokia’s Social Media Communications team was established in early 2008, aimed to improve inter-company communications and engaging employees. The objective of the team is to: encourage the use of social media internally to bring out the company’s unique authentic voice and to engage in social media externally on behalf of Nokia, and contributing to product and service announcements by opening up a dialogue and driving online engagement. (Kass, 2012) Nokia has 125,000 employees around the world. It is the company’s utmost important task to engage all employees in order to achieve company business goal. There are a few platforms in Nokia allowing employees from global to connect as if they work in a small company together. According to Molly Schonthal who worked on the companys Social Media team in North America, the BlogHub is Nokia’s most powerful and effective social media tool that is used internally. It has been said that BlogHub lowers the barriers for employees to find conversations relevant to them. In terms of interaction, employees are allowed to communicate freely via BlogHub. They could make comment on posts, share ideas and knowledge on issues that have been mentioned. In addition, BlogHub serves as a useful search engine for employees to seek out information relevant to them. From a management point of view, through BlogHub feedback on various issues are gained quickly and track the conversations that are happening inside the company. Voting and ratings on posts are enabled as well for employees to be part of the decision team. Nokia has also introduced Nokia Conversations blog where latest Nokia product news would be posted. Through this blog employees could find a big overview of all the topics going on in Nokia. Similar to any other company that is engaged on social media, Nokia has its very own YouTube and Twitter account. Other than that, VideoHub has grown increasingly popular with employees allowing for postings to be updated on a daily basis. Besides, Nokia’s Infopedia wiki allows employees to share knowledge inside the company. If someone needs to quickly check a piece of information, Nokia’s effective internal communication channel, Instant Messaging (IM) is available for employees. It claims to remove the barrier of more formalized communication in between employees. For global company like Nokia, in order to save cost and time, Nokia has it’s own video conference channel where annual communication meetings and real time conversations could be held. Considering people do not check their mailboxes as much anymore Nokia has slowly cut down prints publications in an effort to become more environmentally aware. In fact Nokia in North America has completely eliminated print publications. Newsletters are now kept to an electronic HTML format, which is e-mail so it is more easily distributed. Similar to every other company Nokia uses intranet communications as well. It is the center of where people go to get information on benefits or organization charts. Furthermore, to reach more employees, Nokia regularly posts relevant company announcements on plasma screens around regional offices, usually in cafeterias and breakout rooms, with its promise on going environmental friendly. At North America, leadership also encourages employees to speak directly with their line managers to better understand organizational strategy and what role they can play in that strategy. For all of Nokia’s Web 2. 0 tools, Schonthal is quick to point out that â€Å"social media is never a replacement for high touch engagement. † (Kass, 2012) Instead, it can contribute to various company events and other in-person initiatives. â€Å"Social media complements these things but doesn’t take away from the ability to internally engage and share ideas,† she further explains. Nokia provides many platforms for employees to stay engaged, all for one clear identified goal – connect all the people in the company. For such global company I believe Nokia in different countries or branches could decide on which channel they prefer but I believe as a whole, all the employees in Nokia stay connected via BlogHub. After reviewing how Nokia strives to engage the employees I could see that the management team work hard on receiving feedback as well. They listen to their employees. They make changes. All these actions give employees feel accepted and belonged to the company. The end result is the employees are clear with the goals, mission and procedures of the company, which can result increase their work effort and efficiency and boost business. Case Study II: â€Å"We were driven to connect the organization with itself, and realized enterprise social networking was the solution. I can truly say after more than two years that we have achieved an official internal communications channel. Socialcast lifted the boundaries and made our organization transparent. We connect daily with people from India, China, the US, and Brazil. Without Socialcast it would not be possible,† says Dennis Agusi, Global Internal Communications Officer, Royal Philips Electronics. Royal Philips Electronics of the Netherlands is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of â€Å"sense and simplicity†. Philips Case Study 2012) In 2010, Philips began to explore how the company should help its employees spread around the globe to feel engaged, work like a small team driven by shared goals. On the way of researching, the Corporate Communications and IT department discovered that approximately 1,600 employees were actively using a free tool they had found on the Internet to communicate and collab orate. Knowing two platforms for collaboration would not be a great idea so the team took initiative to introduce a new platform to these early users. These early users provided positive and valuable feedback and recommendations on how to improve the enterprise social experience the best it could be. Then it led to a successful launch of an enterprise social network. The company adopted â€Å"Connect Us† and the network was launched with wide support. On launch day, Connect Us had 400 members. Within two months, 7,000 employees had joined the community. Through Connect Us they allow employee-to-employee exchanges as well as management-to-employee communications. Employees are allowed to post freely, share knowledge to make work easier. Connect Us helps to remove barriers between departments as well. Through Socialcast Reach, employees are allowed to share information and data in between departments resulting a more seamless flow of work. In addition, a new idea can be communicated more broadly, increasing sense of connectedness and engagement across the company. From management perspective, through Connect Us, the Communications and IT team could monitor what’s happening in the company, check trending topics or people, at real time. According to report, Connect Us has enabled new and sometimes unexpected forms of employee engagement. All Employee Jam† was a crowdsourcing project designed to bring to life the company’s new, refreshed Mission and Vision statement through dialogue, discussion and debate. This exercise has successfully drawn employees who had not yet joined the social community into Connect Us. According to feedback, employees who participated in this exercise were found to be far m ore aware of and aligned with the Philips Mission and Vision than those employees who did not participate. This resulted Philips truly believes that enterprise social networks help companies increase employee engagement and retention. I liked the idea of how Philips tries to maintain the communication channel as one, which is Connect Us. I believe there are other platforms available for instance intranet but Connect Us is actively used by people in the company. From not knowing employees are using free online tool to communicate to introducing socialcast network, Philips has come a long way into realizing the importance of internal communication. The All Employee Jam has definitely demonstrated the power of enterprised social networking. It encouraged the employees to share knowledge, to stay connected which resulted in a greater identity with the company. In this two case studies, both companies Nokia and Philips selected appropriate channels for communication according to its needs. Nokia has different communication platforms serving different purposes. For instance, BlogHub allows employees to find information they need and Instant Messaging is a tool for quick and easy communication. On the other hand, Philips focus mainly on Connect Us, from searching information to accelerating ideas to sharing data it is all done on Connect Us. However, on my opinion, Nokia has too many platforms it might be tough to engage all the employees in one platform, as the users are free to choose which platforms they get information from. Whereas Philips uses Connect Us, most of the employees are part of the community and anything they need require can be found on Connect Us. I think this is one of the advantages of having a focused channel. Likewise, the tools and tactics, both companies chose to be focus more on information technology. In terms of interactivity, both companies engage their employees as well as welcoming their feedbacks. The employees are encouraged to utilise these channels to feel more accepted and being part of the company. For instance, Philips Connect Us not only allows employees-to-employees exchange, as well as management-to-employees communication. In this case it removes barriers between management and employees so work can be done easier. As for Nokia, feedbacks are valued through voting and ratings on posts and comments, allowing management to understand the employees better. Besides, both case studies reviewed the importance of evaluation on internal communication. In order to improve, the management team has to constantly measure the effectiveness of the communication tools and find ways to improve. Nokia and Philips monitor their employees through these platforms to find out what is really happening in the company. This way they could make sure the employees are on par with company’s goals. In conclusion, internal communication has never been so important. Many people know what internal communication is and they think they know how to function this but they might not know the true meaning behind it. Effective internal communication does not mean to have a lot of communication platforms, spending big budget on this function but utilizing the appropriate communication tool for employees get involved. If you want to build brand for your company first you have to build your brand internally. After all employees are the representatives of your company, they are the brand. Internal communication comes a long way to build, it might need more time and effort to achieve the effective result as desired but the end result is always proven satisfaction, that I am sure. A combination of strong communication, teamwork and camaraderie framed within trusting relationships will help achieve remarkable results in times of large-scale change and uncertainty, writes University of Nottingham chief executive Peter Homa. And finally, in my own words, you cant communicate with your audience until your internal message is crystal clear.